Learn about different activation methods to successfully reach out to homeowners with your one-stop shop and be empowered to test these methods afterwards on your own. Exchange with a group of peers facing similar challenges and use the opportunity to continue the exchange within the group even after the end of the learning lab. Each session consists of an input and an interactive workshop part during which participants apply the method. All sessions will be from the perspective of the ‘customers’ of one-stop shops to focus on the right mindset.

We will dive into the following questions: What does homeowners prevent from retrofitting their house? What drives them? How can you use insights from practice and research to boost your activation strategy? And how to continuously optimize based on practice? As an example, a Dutch initiative and research is used.

1. December 4th 15:00-16:30 (CET) - The principles of home-owner activation
How to think outside-in? What prevents home-owners from retrofitting their house? What is driving them? What can you learn from this regarding your own proposition/experience? During this first session you will dive into theory of home-owner activation based on examples from research. In the second half you will apply the insights to our own context in an interactive exchange with your colleagues across Europe.

2. December 9th - 15:00-16:30 (CET) - Putting theory into practice: designing campaigns
‍How can you put the principles into practice? Based on examples from other sectors and a Dutch campaign co-designed by 10 regions, you will follow step by step how to design a strategy and campaign. After this, we will exchange further along the line of statements and questions.

3. December 11th - 15:00-16:30 (CET) - Measuring impact of home-owner activation
How can you continuously improve your marketing strategy? How to design a cycle of learning, improving, and implementing? How to measure effectiveness? Based on practice examples you will find out how to set this up and apply these topics. After this theory, you will think about application in your own context in an exchange with the group.

You can register here!

Contact: Josien Kruizinga, info@josienkruizinga.nl 

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