Energy Made Simple: The 2025 Communication Campaign of Sportello Energia Piemonte

In June 2025, the Sportello Energia Piemonte launched a new digital communication campaign aimed at increasing public awareness of energy efficiency, sustainability, and the services available through the regional energy helpdesk. Running through to fall 2025, the campaign takes a modern, engaging approach through the use of short, accessible video content distributed on institutional social media channels and as targeted web advertisements.

A Digital-First Strategy

Recognizing the need to meet citizens where they already are—on social media and search platforms—the campaign leverages short-form video content to convey key messages. The videos are published through the official profiles of Regione Piemonte and occasionally appear as sponsored content to maximize reach among residents searching for energy-related information.

This marks a strategic shift from traditional institutional communication to a snackable, mobile-friendly format that emphasizes clarity, tone, and digital storytelling.

Shorts with a Message

Each video in the campaign focuses on a specific topic related to energy and sustainability—ranging from solar panels and energy communities to home insulation and incentives for green renovations. The videos—typically under 60 seconds—employ a clean visual style and simple language, often accompanied by animated graphics, background music, and on-screen text to enhance comprehension.

Here are a few examples:

• Why install photovoltaic panels? – Highlights the benefits of solar energy and regional support.
• How do energy communities work? – Explains a collaborative model for local energy production and sharing.
• What is the Sportello Energia? – Introduces the service itself and how citizens can access personalized guidance.

Key Elements of the Campaign’s Effectiveness

1. Simplicity and Clarity: Each video answers a single question. The narrative is concise, making it easy for viewers to retain information.
2. Institutional Trust + Informal Tone: While the content is produced under the auspices of the Regione Piemonte, the tone is never overly bureaucratic. This balance helps build credibility while remaining approachable.
3. Cross-Channel Synergy: By combining organic posts with paid promotions (e.g. search engine ads), the campaign reaches both passive and active audiences—those casually browsing and those actively seeking energy-related help.
4. Consistency in Style and Branding: All videos share a cohesive aesthetic, reinforcing recognition and creating a strong campaign identity.

A Broader Effort Toward Sustainability

This campaign fits within the broader efforts by Regione Piemonte to accelerate the energy transition and promote citizen engagement in climate-conscious behavior. Sportello Energia functions as a key interface between institutions and the public, offering guidance on incentives, regulations, and best practices.

By choosing a video-first communication strategy, the Region signals a forward-thinking commitment to transparency, accessibility, and digital literacy.

Conclusion

The 2025 campaign by Sportello Energia Piemonte represents a well-executed example of public sector digital communication done right. It speaks to contemporary audiences with the tools and language they are most comfortable with, translating complex energy concepts into everyday language. As the campaign continues into the fall, it will be interesting to track its engagement metrics and long-term impact on citizen behavior.

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